What does it look like when Christianity and marketing are truly integrated?What does it look like when Christianity and marketing are truly integrated? In this post, I share what I learned from three assigned readings in my MBA program at Asian Theological Seminary, a unique program that merges Christian faith with business education, covering how strategic planning and branding shape a distinctly Christian approach to marketing, and how these readings have helped shaped my thinking, synthesizing them into a unified Christian framework that bridges faith and marketing practice.