I was in Star Bucks Club Ultima this afternoon to talk with an acquaintance  regarding a new business that he is planning to start. One of the things that he mentioned was this unique business strategy that’s quite different from what we traditionally learn in business school. According to him, this strategy sorts of deviates from normal business concepts that we hear and read from the usual management gurus. This strategy is called “Blue Ocean Strategy” I was intrigued by the idea so I did a little bit of research on the subject. Blue Ocean Strategy is a corporate strategy that aims to tap unclaimed markets making competition irrelevant. The strategy is embodied in the book entitled “Blue Ocean Strategy” by Professors W. Chan Kim and Renee Mauborgne and Published by Harvard Business School Press. The authors claim that the Blue Ocean Strategy is a result of several years of study of strategic moves by over 30 industries in a span of 100 years. In the book, “Blue Ocean” refers … [Read more...]