As the year is about to start, let me indulge you with my own analysis of the business environment that will we will be experiencing particularly for those living in Southeast Asia and most particularly for us in the Philippines. This will also involve some economics as this will affect businesses as well. Let me just begin with the statement that no forecast is a perfect forecast, no matter how good a forecast or a forecaster is, there is no such thing as an absolute forecast. A forecast is only an aid to enable us to make good business decisions. We will start off with the happenings in the world largest economy, the United States of America. As we all know the United States of America is facing a serious economic dilemma due to its sub prime mortgage problems. This problem has translated into slower jobs growth,  shortage of business credit, and a decrease in industrial production among other things. The problem is so serious problem that even the White house has lowered its … [Read more...]