The latest Pantene commercial launched in Thailand really did shine. Congratulations to Proctor & Gamble the company who makes the shampoo and of course to their Ad agency, Grey Worldwide in Thailand. Their latest Pantene commercial featuring a Deaf violinist girl has become a buzz in the blogsphere and various social networking site.
The Pantene commercial became an instant hit because it was inspiring and creatively conveys a story. Critics have been quick to judge that they can’t see the connection between the shampoo and a deaf girl playing a violin. A comment in youtube goes like this “Nice commercial and storyline but i just cant relate Pantene with the girl. IN CONCLUSION: Pantene makes the girl goes deaf and mute. The only thing I can relate them both. LOL” (For me this is a really mean comment)
Well, I think they nailed the message. Just as people were hooked about the Promil commercial (People brought Promil milk for their kids hoping they will become gifted too) I think the Pantene commercial drove the message home. If you want to shine and stand out from the crowd, use Pantene hehehehe. (Of course keep on practicing the violin too, or whatever you are planning to shine on)
Anyway, enough of the Pantene commercial. Being a street violinist myself, I was quite interested in the commercial. I had played and had been exposed to music all my life. Although I am quite rusty now, but I have sort of passed my violin playing to my son, and he just had his first violin concert. (Not really it was just a recital hehehehe):-)
Going back to the girl in the Pantene commercial, people might ask, can a deaf person really be good at playing a musical instrument. Of course they can! Some of the world’s greatest musicians are deaf. The great Ludwig van Beethoven produced some of his greatest work after he loose his hearing.
Anyway aside from encouraging people to use Pantene, the commercial also drove home a very important point. Having difficulties or problems in life such as having a physical handicap is not a hindrance for somebody to be the best that they can be in life.
Kinds of remind me of the movie entitled “The Soloist” which I saw recently. The movie is based on the life of Nathaniel Ayers, a musician with paranoid schizophrenia. Unlike the fictional Pantene commercial, this one’s based on a true story. I’ll talk about this in another post. In the meantime, enjoy the pantene commercia and be inspired. Remember, keep on using Pantene to shine LOL . . . This is not a paid post, but to show appreciation to the company who made the comercial, if you have girl friend, one of your gifts for her this Christmas should be a bunch of Pantene shampoo.
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