How on earth did one dumb youtube video got more than 6 million views and what we could learn from it

The video has been added to youtube about 9 months ago, the exact date is May 22, 2007. To date, it has received a total of 7,764 comments in youtube and has been “favorited “43,030 times.

It has been the referenced in about 106,000 website to date. Search for it has reached a considerable amount of volume that statistics for its search has already made it to Google Trends (Google trends only graphs searches that has become popular through the use of a certain algorithm)

So popular is the video that the phrase “Charlie bit me“ itself has been used by several webmasters and several venture capitalist to make money out of it. In fact the boy’s mother released this statement in youtube “I have noticed that the phrase Charlie bit me is catching on and people are trying to profit of it . . .”charlie-bit-me-shirts.JPG

I don’t blame the mother. (or the father , the youtube I.D only says “HDCYT”) After all it’s her kids and she was the one who uploaded the video. She and the kids should be the first to benefit from the popularity and the high volume of traffic that the video has brought.

The video is certainly cute and the British accent adds to its appeal. (Most spoof videos of “Charlie bit me” are not cute at all; in fact I would go to the extent of calling some of them dumb)

If there is one lesson that can be learned from this that is that CONTENT IS STILL KING. No matter what other Search Engine Optimization (SEO) gurus say, in the end its still “The content stupid” Most of “Charlie bit me” fans know about the video through word of mouth. It is quite obvious that people who do not know about the video knew about this through others and not by searching for “funny videos” over the internet. I doubt if the parents of these kid did some advertisement, tried to increase their back links, released several press releases, bought some articles are bought text link or google ads. The “Charlie bit me” video has become so popular because people liked the content. In fact they go crazy over it. It’s funny and it’s cute. Of course I am not underestimating the importance of SEO strategies and techniques, however in the end, high volume sustainable traffic to your site is mainly due to rich content.

Oh by the way, if you really like the video I really recommend that you buy the shirt.


The original “Charlie bit me” video versus the most viewed spoof. Which is more cute ?

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One Response to How on earth did one dumb youtube video got more than 6 million views and what we could learn from it

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